The easing of restrictions also means that we can start to utilise graphic design again to engage with potential customers the good old-fashioned way. Business promotion still works incredibly well when you are actually in the heart of your target audience and we will soon see exhibitions, conferences and events starting up (albeit with COVID-19 restrictions in place).
I, for one, look forward to the thought of being able to go to events, trade shows and visit trade showrooms (so I can start planning my new kitchen). And I’m sure I’m not the only one looking forward to these freedoms - which is why we have highlighted some of the key promotional goodies you can have to hand when you head out and take over the world.
Brand IdentityFirst up, you need to think about who you are! For example, what are your values? And what do you hope to achieve in the long-run? Once you know, it’s much easier to create a brand that reflects your strategies, helping you to create an image that people can instantly recognise. Even the most basic things like colour choice and tone of voice used with any communication is massively important when building awareness.
PostersYou can now market your business and any events you will be taking part in. As people will now be walking around streets once again without any fear of breaking rules, you can be sure that placing posters around will gain you much needed interest in what you offer. Grabbing someone’s attention with either quirky or formal designs is a great way to hand people that all important first impression.
BrochuresSupplying people with more detail about what you offer can be achieved with immense ease when you design and distribute brochures. Here is your chance to really speak with the customer and explain why your services or products are worth spending money on. This is another great opportunity to enforce your brand with engaging content that delivers key messages in the tone of voice that best suits your target audience.